Email Campaign Best Practices

📧 What are Campaigns?

Campaigns help you organize and track your email marketing efforts. Group related emails together, measure performance, and optimize your outreach to close more deals.

➕ Creating a Campaign

1. Navigate to Dashboard → Campaigns
2. Click "New Campaign"
3. Enter a descriptive campaign name
4. Add a description of your goals
5. Set the campaign status
6. Add optional start and end dates
7. Click "Create"

📊 Campaign Statuses

✍️ Writing Effective Emails

• • Subject lines: Keep under 50 characters, create curiosity
• • Personalization: Use {{first_name}} and other variables
• • Opening: Get to the point quickly
• • Body: Focus on benefits, not features
• • CTA: One clear call-to-action per email
• • Length: Keep it scannable, use bullet points

⏰ Timing Your Sends

📈 Tracking Performance

• • Open Rate: % who opened (aim for 20%+)
• • Click Rate: % who clicked links (aim for 2-5%)
• • Reply Rate: % who responded
• • Bounce Rate: % that failed to deliver
• • Unsubscribe Rate: Keep under 0.5%

🔄 Follow-Up Sequences

1. Initial outreach email (Day 1)
2. Follow-up if no response (Day 3-4)
3. Value-add email with resource (Day 7)
4. Final follow-up (Day 14)
5. Move to nurture sequence or close

💡 Pro Tips

• • Always preview emails before sending
• • Test on mobile devices
• • Include an unsubscribe link
• • Don't use all caps or excessive punctuation
• • Avoid spam trigger words
• • Keep your contact list clean and updated